Program Overview

Answering the need to accommodate the growing demand from Chinese industry, this program is created for executives facing global competition. It is designed to provide a unique and invaluable experience—learning the way Silicon Valley companies compete in a global market.

This program is designed for executives from the private or government sectors who are preparing themselves for competing in a global environment. It is unique in offering a combination of learning and experiencing the industrial and cultural essence of Silicon Valley.

Located in the midst of the world's greatest concentration of technological and scientific talent, within one of the most dynamic economic climates and competitive marketplaces, Santa Clara University's Leavey School of Business is the heart of Silicon Valley. The Leavey School of Business, founded in 1926, has become one of the most prestigious business schools in the Silicon Valley, and now plays a major role in training business managers that Silicon Valley companies employ today.

Program Benefits

• Gain practical understanding of the critical global business issues facing business today
• Hear from nationally recognized academic leaders
• Meet with local business and government executives while visiting their companies
• Learn from an outstanding academic program focused on Chinese industry issues
• Test your business perspectives and learn business principles that determine success
• Build upon your technical talent to become more business savvy
• Build a strong foundation for future market expansion in the U.S.
• Build business and personal relationships with industry leaders in Silicon Valley
• Gain an in-depth view into the business practices and solutions of Silicon Valley

Program Focus

1) Global Vision
-Globalization of Industry and Strategy
-Competing in the Global Marketplace by Building Effective Supply Chains

2) Innovation and Entrepreneurship
-Innovation in Successful Organizations
-Innovation in Silicon Valley
-Entrepreneurship and New Venture Creation

3) Technology Strategy and Management
-Web-based Business Models
-E-commerce Strategy
-Partnership for Market Success
-Change Management in Silicon Valley

4) Competitive Advantage and Value Creation
-Sustaining Competitive Advantage
-Creating Value
-Mergers and Acquisitions

Program Format

The program offers an excellent opportunity to visit local companies from the vantage point of a prestigious academic environment which can allow participants to build business and personal relationships with leaders in Silicon Valley. Distinguished guest speakers with unique business perspectives share their experience and help sharpen understanding for expansion in global markets.

The program is offered in English with some supporting material in Mandarin Chinese. It is filled with academic activities, industry visits, and local sightseeing tours. Every executive with the desire to learn and experience Silicon Valley business practices is welcome to join.

Offered at the beautiful and historic Santa Clara University campus, this intensive program is not all study and serious talk. Learning is combined with enjoyment of the sights and weather of beautiful California. Tours to San Francisco, Santa Cruz, and other nearby attractions provide a unique and unforgettable sightseeing experience.

Click here for a sample agenda and topics (PDF file).

Who Should Attend

• Executives from private and government sectors preparing for global competitiveness
• Executives with company wide responsibilities and endorsement from their organizations
• Executives with the desire to learn and experience American business practices

Certificate in Global Competitiveness

At the conclusion of this intensive and rewarding learning experience, Santa Clara University will host a graduation ceremony in honor of participants where each participant will receive a certificate of accomplishment.

Participating Faculty and Industry Experts

Led by faculty from the Leavey School of Business and supported by industry experts, the program is designed to foster in-depth discussion of current issues affecting Chinese industry and to forge closer ties with local industry and government leaders. Click here to view a sample of the participating faculty and industry experts (scheduling subject to change). Distinguished industry leaders participate in our executive programs sharing their expertise and unique industry insight. Recent speakers have included Scott McNealy, CEO, Sun Microsystems and Regis McKenna, Sanford Road Venture Capital.

Participating Companies for Industry Visits

Industry visits and interaction with local managers are a major component of our program. Participants can visit and discuss the issues and solutions practiced in Silicon Valley today. Companies that have opened their doors to groups in the past include: SAP, Cisco Systems, Sun Microsystems, Port Of Oakland, AG Edwards, HP, and more… Please note that your specific program may or may not include visits to the companies mentioned above. Speakers are also selected from a distinguished roster and may change on short notice. Every effort is made to secure the most compelling industry visits and speakers for our participants.

Registration and Program Fee

Program Fee: US$8,800
Early Bird discount: sign up before April 30, 2004 and pay only US$8,300

The program fee includes: University tuition, a three-star hotel stay for the duration of the program, transportation to and from school and industry visits, refreshments during academic activities and three meals daily. Services do not include airfare, visa services or fees, health insurance, hotel telephone expenses or room service.

Click here for registration information (PDF file).

Click here for the brochure in Chinese (PDF file).

For information in China
Beijing Representative:
Miss Qin Gu
Overseas Chinese Scholars’ Fund, LLP
(10) 62973935 (office)
(10) 62973936 (office)
(10) 62980210 (fax)
careers@ocsf.com

Guangzhou Representative:
Mr. XiuWen Zhou
Chief Representative, Guanzhou Office
Wildbee Group, Inc
(20) 83597268 (office)
13602878318 (cell)
(20) 83495632 (fax)
zxw@wildbeegroup.com

For information in the United States:
Executive Development Center
Santa Clara University
Leavey School of Business
(408) 554-4521 (English)
edc@scu.edu

Recova Research
(408) 406-8681 (English)
(650) 823-7038 (Chinese)
ExeProg@recova.com

Wildbee Group, Inc.
(650) 773-3835 (English and Chinese)
info@wildbeegroup.com

Register for this Program!
Please feel free to download the registration form (as a PDF file) and either fax it or mail it to the Executive Development Center.